September 5th,  2023 - Promo Marketing:

In this ever-growing category, the explosion of specialty beverages like flavored seltzers, micro-brewery limited edition drops, and new energy drinks that promise to keep you going have provided the population with a plethora of choices. And while water still reigns supreme, people are consuming a variety of specialty beverages more and more.

It might not seem like it at first, but this is a ripe opportunity for promotional products distributors (PPDs) to create some unique branding opportunities. According to statistics shared by Globe Newswire, spending on sports drink advertising alone totaled $159 million in 2018, and that was five years ago. Think of all the possibilities there are to help locally owned wineries stand out in the crowd; think of all the ways you can help a microbrewery or local coffee shop get their name in front of more customers. Using unique branded bandannas from Bandanna Promotions by Caro-line is the ticket.

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