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HEALTHCARE

HEALTHCARE BANDANNA
HEALTHCARE COLOR ME BANDANNA

GEARING UP FOR THE HEALTHCARE – FUNDRAISING SCENE

How Bandannas Serve to Raise Safety, Education and Awareness

 

Even though in-person fundraising events were forced to go virtual these past few years, efforts continued on in the face of change. And because of that, promotional products that helped raise awareness have remained a staple for any program. Now, as live gatherings start to happen once more, the time to utilize swag to promote an event and help raise funds has never been better.

Throughout the month of February, which is Heart Health month, many distributors may find themselves working with a variety of organizations—including hospitals, schools and even racing groups—to provide products that supplement a fundraising event. Whether it’s to promote safety, education or awareness, bandannas are one such item that spans an array of uses within any fundraising campaign.

“[Bandannas] are one of the largest branding imprint areas that can also be used as a wearable accessory with color and fashion design flair over and over again,” notes Scott Thackston, director of marketing and product development at Bandanna Promotions by Caro-Line. Check out how bandannas fit within the areas of safety, education and awareness to get any fundraising campaign rolling.

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FEBRUARY IS HEART HEALTH MONTH

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As Heart Health month kicks off this February, bandannas can serve to not only promote a fundraising event, but to share safe practices and information. With an imprint area of 324 square inches, an INFO-bandanna from Bandanna Promotions by Caro-Line fits well within a branding campaign that wants to share information. “Bandannas are used for healthcare education in so many useful ways from events to supporting a cause, or to educate the public on how to live a healthier life with ideas and tips, especially in our INFO-danna option,” says Thackston.

For example, distributors working with schools can offer bandannas printed with the school logo and heart health safety tips that staff can wear throughout the duration of a fundraiser. Or perhaps the bandanna can be printed with websites and resources. Maybe a race organization is hosting a 5K to fundraise for Heart Health month. In addition to providing a printed bandanna with the race and partner logos in the swag bag, distributors can also offer products for fundraising tiers based on the dollar amount participants raise. Glow-in-the-dark bandannas can promote safety while running in addition to sharing top heart-healthy tips. “I know bandannas are one of the top promotional products for health-sponsored runs and walks for life events,” Thackston adds.

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Boost Cause Awareness Marketing with Eye-Catching Bandannas

Millennials and Gen Z consumers want to buy from companies that support a cause or have a strong purpose that’s similar to their own.

 

MAY 10th,  2024 - Promo Marketing:

As the millennial and Gen Z buying groups have come into their own, less emphasis has been put on purchasing items “just because,” and more focus has been put on purchasing items because they align with a certain cause of belief. Millennials and Gen Z consumers want to buy from companies that support a cause or have a strong purpose that’s similar to their own. Multiple surveys have been conducted in recent years proving this point. According to Zeno’s 2020 Strength of Purpose, when a company leads with purpose, respondents were 76% more likely to trust that company. Additionally, according to a Cone Communications study, 37% of consumers say a company’s goodwill influences them to purchase products or services.

 

Between corporate sponsorships, co-branding, and non-profit fundraising, partnering opportunities become stronger using unique, eye-catching products from Bandanna Promotions by Caro-line.

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