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HEALTHCARE

HEALTHCARE BANDANNA
HEALTHCARE COLOR ME BANDANNA

GEARING UP FOR THE HEALTHCARE – FUNDRAISING SCENE

How Bandannas Serve to Raise Safety, Education and Awareness

 

Even though in-person fundraising events were forced to go virtual these past few years, efforts continued on in the face of change. And because of that, promotional products that helped raise awareness have remained a staple for any program. Now, as live gatherings start to happen once more, the time to utilize swag to promote an event and help raise funds has never been better.

Throughout the month of February, which is Heart Health month, many distributors may find themselves working with a variety of organizations—including hospitals, schools and even racing groups—to provide products that supplement a fundraising event. Whether it’s to promote safety, education or awareness, bandannas are one such item that spans an array of uses within any fundraising campaign.

“[Bandannas] are one of the largest branding imprint areas that can also be used as a wearable accessory with color and fashion design flair over and over again,” notes Scott Thackston, director of marketing and product development at Bandanna Promotions by Caro-Line. Check out how bandannas fit within the areas of safety, education and awareness to get any fundraising campaign rolling.

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FEBRUARY IS HEART HEALTH MONTH

HEALTHCARE

 

As Heart Health month kicks off this February, bandannas can serve to not only promote a fundraising event, but to share safe practices and information. With an imprint area of 324 square inches, an INFO-bandanna from Bandanna Promotions by Caro-Line fits well within a branding campaign that wants to share information. “Bandannas are used for healthcare education in so many useful ways from events to supporting a cause, or to educate the public on how to live a healthier life with ideas and tips, especially in our INFO-danna option,” says Thackston.

For example, distributors working with schools can offer bandannas printed with the school logo and heart health safety tips that staff can wear throughout the duration of a fundraiser. Or perhaps the bandanna can be printed with websites and resources. Maybe a race organization is hosting a 5K to fundraise for Heart Health month. In addition to providing a printed bandanna with the race and partner logos in the swag bag, distributors can also offer products for fundraising tiers based on the dollar amount participants raise. Glow-in-the-dark bandannas can promote safety while running in addition to sharing top heart-healthy tips. “I know bandannas are one of the top promotional products for health-sponsored runs and walks for life events,” Thackston adds.

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Co-branding Custom Bandannas for Local to National Events

From tie-dye bandannas to Pet Swag-Wag, the options for something unique are huge.

 

March 7th,  2024 - Promo Marketing:

Put yourself in the end-user’s shoes for a moment. You’re at a concert for your favorite artist. It’s summertime, it’s outside, and everyone is having a great time. You’re standing in line for some cool merch to commemorate the occasion, and as you scan the available options, you see the typical black T-shirt, the tried-and-true baseball cap, and perhaps a hoodie with the band’s name to wear later in the evening when it gets cool.

And then you see it — the perfect, unique, fashion-forward item that stands out among the rest: a bandanna featuring not only the band’s name, but a colorful, custom print of the album cover to match the tour. The scenario plays out over and over from local events and regional festivals to massive nationwide tours, outdoor celebrations, and more. When people are looking for items to commemorate an event, they want something atypical yet fashionable. As a promotional products distributor, you play a vital role in getting the consumer what they want when it comes to promo and branded gear. As a distributor, you are charged with sourcing something unique for this summer’s concerts, festivals, fun runs, and pet events.

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