How to Target Pet, Beverage & Sports Markets
Source: ASI-ESP MARKETING – 2021
B2B SALES AND MARKETING TOOLS
Bandannas are one of the most versatile textile promotional products in the industry. They make a fashion statement, are functional outdoor accessories and are also favorites with pet owners. There’s no shortage of opportunities to use them either: fitness, healthcare, concerts and festivals, sports, schools … the list doesn’t end. Start taking advantage of this lucrative promo opportunity by partnering with Bandanna Promotions by Caro-Line. They’re the leader in branded bandannas and developed the original USA-made square of logo magic in Greenville, SC, in 1946. Here are the three best-selling styles to present and quick tips on how to make the sale.
Large Solid Triangle – Made In The USA!
22″ x 22″ x 29″ 100% cotton triangular bandana.
Price: 144 @ $2.90 (R)
In 2020, $103.6 billion was spent on pets in the U.S. For 2021, it’s estimated that $109.6 billion will be spent. Promo bandannas can be a fit for cats and dogs, specially since the 2021-2022 APPA National Pet Owners Survey reported cat ownerships at 45.3% and dogs at 69%.
When dogs (or cats) are eager for adventure, they can do it in style with the Doggie-Danna Pet Triangle Bandannas. Available in three sizes, they will fit dogs and cats of all breeds and sizes. A pet triangle can serve as a much-needed bonus at an annual checkup at the vet, or a walking billboard for a variety of animal-related businesses, like groomers, shelters, pharmaceutical companies, stores and dog-walking ventures.
Triangles are available with an edge-to-edge rotary print, screen print or full-color digital print in a variety of colors, including neon. Add a pet collar channel to secure it to a pet’s collar.
Target 1: Pet-Related Companies
Think about the businesses that have always catered to pets, like dog groomers, pet stores, dog food manufacturers, veterinary offices and humane societies. Those organizations and businesses can be down the street, two hours away or even on the other side of the country, and need to market themselves to their local communities or prospective buyers.
Target 2: Get Creative
Don’t think only of groomers and humane societies. Call on your local breweries, pet-friendly hotels and restaurants, real estate companies, banks, cellular carriers – ANYONE who wants to advertise their business all over town. Pet parents love to dress up their fur babies, so why not have your client’s logo walking around attracting local attention?
Custom Printed Bandanna
4800 – USA
22″ x 22″ 100% cotton solid bandanas. Made in the USA.
Price: 144 @ $3.98 (R)
Did you know alcohol companies spend close to $2 billion every year advertising in the United States alone? Soft drink companies are another big spender. Rather than trying traditional T-shirts or hats for new potential customers, be unique and suggest branding a custom paisley bandanna with their logo. Go large to enhance brands with a fashionable logoed fabric billboard: a 22-inch screen or rotary-printed bandana in bright colors.
Target 1: Breweries, Distilleries & Vineyards
A brewery, distillery or vineyard can either use as a giveaway or stock in a gift shop to turn patrons into walking billboards – the best advertising ROI available.
Target 2: Bars and Restaurants
The U.S. beverage market is worth approximately $350 billion, according to industry consultants at Park Street. Use for product launches, bottle displays, dealer gifts, events and functional wearable accessories.
Target 3: Soft Drink Manufacturers & Coffee Houses
Beverage companies love bandannas to promote their brands with fashionable, large-format impact. Make sure your client gives them to establishments that sells their drink.
14″ x 14″ rotary-printed cotton/polyester blend handkerchiefs. Made in the USA.
Price: 5000 @ $1.68 (R)
Sporting goods store sales in the U.S. amount to roughly $45 billion each year, which demonstrates the opportunity in this market. Some of your targets should include high schools, colleges, professional and semi-pro teams and causes. Bandanna Promotions’ 14” Wav-a-Hanky, available in more than a dozen colors, helps make rallying cries from fans more pronounced during a game-winning drive and can double as a post-game memento.
Target 1: Sponsors
While school teams may participate in fundraisers, they also have other needs for promotional products. From specific merchandise for each sport to game-day giveaways, sports programs are seeking the latest ideas to attract fans and keep the stands awash in team colors. To avoid the school or team covering the product cost, ask your client to secure a local sponsor to pay for the product.
Target 2: Pep Rallies
Your clients can sell bandannas at the team’s merch stand at games and make specialty versions for special events like pep rallies with sponsored giveaways and playoff game giveaways. Don’t forget the athlete’s swag too; football players can even sport these under their helmets as a sweatband.
Target 3: School Activities & Specific Departments
Each school activity and department can have its very own uniquely branded fundraiser option, such as the football team’s need for new uniforms, the marching band’s travel to an out-of-state performance or a fraternity’s or sorority’s drive for a local nonprofit organization. Each of these instances needs a product that features the school as well as the club or sport that donations are supporting.