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your bandanna printing and sales guide

A fit for just about every market and any business, organization or event, bandannas are a promo you need to include in every sales pitch. In this sales guide, we’ll help you sell three bandanna styles from Bandanna Promotions by Caro-Line. This supplier is celebrating 75 years of USA-made bandannas, the original promotional fabric square of logo magic! Bandanna Promotions by Caro-Line products may be square, but they continue to think outside the box, pushing their creative limits, and are always developing new, innovative made-in-America promotional products and ideas. They cut, sew and print a full line of custom textile accessories. Before we dive into the highlighted products, here are a few must-know facts about Bandanna Promotions by Caro-Line:

  • Variety of imprint options – silkscreen, rotary, digital and duplex
  • Turnkey cut and sew customization capabilities
  • USA-made vertical production in-house in Greenville, SC

Want to close more sales? Just ask Bandanna Promotions by Caro-Line for their free 4-pack printed sample kit for you to take with you to client meetings.

silkscreen – most popular printing process

Bandanna Promotions by Caro-Line makes it easy to sell this functional bandanna, which has a minimum order quantity of 144 pieces. First, select one of the 24 in-stock solid colors. Next , provide your client’s artwork or let Bandanna Promotions by Caro-Line create a design for you at a minimal cost. There’s a big area, up to 18″ x 18″, to share your client’s message. This product is a great fit for:

  • Fundraisers
  • Business
  • Real estate
  • Banking
  • Sporting events

Educate Clients on Silkscreen Printing: In silkscreen printing, the imprint color is laid down on a dyed piece of cloth. The color of the cloth can change the color of the imprint. For example, a red imprint on blue cloth could lose some of its redness. Unlike T-shirts, bandannas cannot be printed with a white base coat first. If matching a PMS color is critical, it’s best to use a white or natural bandanna. Keep in mind, silkscreen printing does not allow for edge-to-edge printing. All designs must have a border. When starting with a blank 22” bandanna, the imprint size is 18” x 18”. There are many pre-printed designs your clients can add their logo to. These designs offer open center, overprint or edge-print options. Multicolor imprints are available starting at 144 pieces. A screen is needed for each color, and up to six spot colors can be printed.


Rotary – Most Affordable Printing Option

Sell this style to clients looking for more colors, faster production or a softer-feeling bandanna printed with water-based pigment dyes. With no screen or setup charges, a faster turnaround than any other supplier and edge-to-edge printing with select designs, you can’t go wrong pitching this bandanna. Great fit for:

  • Marathons

  • Invitations

  • Hospitals

  • Concerts

Educate Clients on Rotary Printing: With rotary printing, the ink is absorbed into the cloth and cannot be felt when you rub your hand over it. As a result, you get a softer feel. Rotary printing starts with white cloth. Each color in your client’s design is printed directly on white cloth, which is the base color, making colors vibrant and true. PMS colors can be matched easily. While full-color designs can’t be printed with rotary, your clients can still get a similar look using halftones and gradient blends. This requires printing your client’s design in 5 to 8 colors (depending on quantity ordered). Just ask Bandanna Promotions by Caro-Line’s art department to help you determine the number of colors required based on your client’s design.

Edge-to-edge printing is possible with rotary printing, but only certain layouts will work. Bandanna Promotions by Caro-Line’s staff can also recommend changes that will allow your client’s design to be printed this way. If your design can’t be printed edge-to-edge, the imprint or logo area is 19″ x 19″ with base color bleeds as full coverage to edges.

Digital – Full Color to Photographic Printing

Ridenow Socal Digital bandanna ver 1

With a low 50-piece minimum and no set-ups, this bandanna offers full-color designs, photography or an edge-to-edge step-and-repeat logo for a big impact. Your clients can choose from 3 unique fabric options: 100% cotton for a traditional look; 100% fine sateen cotton for shine and sheen; or 100% polyester peachskin for a soft, draping feel. We recommend selling this style to:

  • Vets
  • Pharmaceuticals
  • Causes
  • Schools

Educate Clients on Digital Printing: Get the realistic pop clients want with this printing process, which delivers the impact, color and message to the marketplace with a low minimum. This process involves printing an image directly from a computer-generated design file onto fabric substrates by way of a large-format inkjet printer. It involves starting with a white cloth, full color on the front and a solid white back, and is ideal for artwork with fine details or photographic images. The possibilities are endless when it comes to digital printing.