BEVERAGE SALES AND MARKETING STATISTICS

Beverage Branding Opportunities Exist in Every Market: Sports, Pets, Charities, Banking, Restaurants, Travel, Hospitality and more!

The number of operating craft breweries (defined as a small and independent brewer) according the Brewer Association reached an all-time national high in 2022: 9,552, including 2,035 microbreweries, 3,418 brewpubs, 3,838 taproom breweries, and 261 regional craft breweries.
Retail dollars of craft beer increased 5% in 2022 ($28.4 billion).
Sports Drinks: In 2021, Gatorade Perform was the leading sports drink mix brand in the United States, with sales of around 44 million U.S. dollars. Liquid I.V., ranked second that year. BUT bottled water is still the leading category in terms of volume sales.
In 2019, sports drinks held a 30.8 percent share of the non-carbonated soft drink market.
The United States Sports Drink Market size was valued at USD 6.50 billion in 2021 and is projected to grow from USD 6.77 billion in 2022 to USD 9.38 billion by 2029.
Spending on sports drink advertising also increased by 24%, totaling $159 million in 2018; and advertising for iced tea almost tripled, from $38 million in 2013 to $111 million in 2018.
According to the Wines Vines Analytics Winery Database, the United States is now home to 11,691 wineries, which is nearly 400 more than in 2021 and 1,215 more than in 2020.

CONCERTS & FESTIVALS

Great Co-Branding Opportunities!

Events, festivals & concerts

While your competitors might be out pitching T-shirts, water bottles, and caps, have you thought about elevating your services and adding bandannas to the mix? If you are not sure how, the following guide from Bandanna Promotions by Caro-line will help. In it, you will find client-base idea centers, imprinting guides, available sales tools, and more for your GO-TO $3 and less wearable accessory promotion.

Looking for summer sales inspiration? You’ll have a world of opportunity with promotional bandannas, especially when you partner with ASI supplier Bandanna Promotions by Caro-Line. Keep an eye out for these profitable events to maximize your bandanna sales.

The demand for musical acts is soaring nationwide, with sold-out shows becoming a norm. To cater to their devoted fans, artists are keen on providing promotional merchandise, and bandannas emerge as an ideal option!

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SPORTS BRANDING

Tailgating/Sports

BACK TO SCHOOL SPIRIT ACCESSORIES

From specific merchandise for each sport, to pep rally and game day giveaways, sports programs are seeking the latest ideas to attract fans and keep the stands highlighted in team colors. Bandanna Promotions’ 14” Wav-a-Hanky, available in more than a dozen colors, helps to make fans’ rallying cries more pronounced as the final seconds wind down during a game-winning drive and can double as a post-game memento.

When they’re not used as a game day giveaway, bandannas add color to pep rallies before the big game and will likely be visible at the game as well. But this product doesn’t need to be a giveaway. Your clients can sell the standard 22” bandanna at the team’s merch stand at games and make specialty versions for special events like pep rallies with sponsored giveaways and playoff game giveaways. Don’t forget the athlete’s swag gear too, as football players can even sport these under their helmets as a sweatband.

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NEW PET WEARABLE PRODUCT LINE

SWAG-WAG BY CARO-LINE!

CHANGE THE GAME

Snap & Go Pet Triangles from Swag Wag by Caro-Line! The new line of Pet Accessories that will revolutionize the promotional products industry!

Be the FIRST to see the new fashionable and functional pet promotion…it’s “Paw-Fect”!

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Bandannas and Pet Swag - The Perfect Fall Pairing for Beverage Promotion

As you’re reading this article, there’s a good chance there’s some sort of beverage in your hand or on your desk.

September 5th, 2023 - Promo Marketing:

In this ever-growing category, the explosion of specialty beverages like flavored seltzers, micro-brewery limited edition drops, and new energy drinks that promise to keep you going have provided the population with a plethora of choices. And while water still reigns supreme, people are consuming a variety of specialty beverages more and more.

It might not seem like it at first, but this is a ripe opportunity for promotional products distributors (PPDs) to create some unique branding opportunities. According to statistics shared by Globe Newswire, spending on sports drink advertising alone totaled $159 million in 2018, and that was five years ago. Think of all the possibilities there are to help locally owned wineries stand out in the crowd; think of all the ways you can help a microbrewery or local coffee shop get their name in front of more customers. Using unique branded bandannas from Bandanna Promotions by Caro-line is the ticket.

Get started with this FREE sample kit.