BEVERAGE AND PETS

Marketing Q&A with Scott Thackston
Director of Marketing & New Product Development
Beverage and Pet Branding Go Hand In Hand

The number of operating craft breweries (defined as a small and independent brewer) according the Brewer Association reached an all-time national high in 2022: 9,552, including 2,035 microbreweries, 3,418 brewpubs, 3,838 taproom breweries, and 261 regional craft breweries.
Retail dollars of craft beer increased 5% in 2022 ($28.4 billion).
Sports Drinks: In 2021, Gatorade Perform was the leading sports drink mix brand in the United States, with sales of around 44 million U.S. dollars. Liquid I.V., ranked second that year. BUT bottled water is still the leading category in terms of volume sales.
In 2019, sports drinks held a 30.8 percent share of the non-carbonated soft drink market.
The United States Sports Drink Market size was valued at USD 6.50 billion in 2021 and is projected to grow from USD 6.77 billion in 2022 to USD 9.38 billion by 2029.
Spending on sports drink advertising also increased by 24%, totaling $159 million in 2018; and advertising for iced tea almost tripled, from $38 million in 2013 to $111 million in 2018.
According to the Wines Vines Analytics Winery Database, the United States is now home to 11,691 wineries, which is nearly 400 more than in 2021 and 1,215 more than in 2020.

QUESTION 1:

Why do you think pet products like the triangles and breweries go hand in hand? What makes them an ideal product for microbreweries and vineyards?

Beverage and Pet Branding: Most, if not all, of the up and coming new beverage brands are very pet friendly for their patrons and targeted demographic; especially in the case of local micro-breweries, distilleries and wineries.

It’s not just adult beverages, pet triangle branding is huge with so many new health and energy drinks including a massive growth in enhanced water brands for their active audience that bring their dogs for walks and runs or just strolling around town.

BEVERAGE AND PET BRANDING

QUESTION 2:

How can PPDs use pet triangles as a gateway for other bandanna products for beverage customers? Do you have any sales pointers to offer?

Beverage and Pet Branding:

We have found in this growing beverage market for our distributor partners is very lucrative for most of the beverage brands use the pet triangles a large giveaways at events, festivals, concerts or just in their local area and business.

But it doesn’t stop there, along with their branding pet campaign most of these companies also have a huge following online or at there breweries etc. for fun branded merch. So to go along with the pet triangles most buy as a set by offering a matching standard 22” x 22” creatively designed bandanna to sell in their stores.

BONUS TIPS

Beverage and Pet Branding:

Most of these smaller to mid-size super regional beverage brands are very creative with their advertising and over all brand look. Bandanna Promotions is here help with our (4) USA In-house printing methods – digital, screen printing, custom color rotary and exclusive duplex two sided imprinting. Not only can we imprint any design layout on our American Made Bandannas, but our very talented creative team with many years of experience can mock-up fun creative designs with supplied custom art files that help close any distributor order or get you in the door for a new client opportunity.

It’s easy and very beneficial to remember for growing sales and tapping into a new industry: Beverage branding goes hand-in-hand with pet triangles and bandanna with a little help from your supplier friends at Bandanna Promotions by Caro-line…a “PAW”-fectly partnership fit!

Spring into Action with Innovative Imprinting and Fresh New Promotional Offerings

Featuring hot new imprinting options, design elements, inks, and overall elevated artistic branding

April 12th, 2024 - Promo Marketing:

Springtime is a season of growth, rejuvenation, and welcoming in everything new. It’s a time for promotional products distributors (PPDs) to freshen their offerings, bringing new styles and decorating methods to their customers. What better way to do that than to partner with a supplier that truly knows what it means to bring something new and unique to your industry’s offerings.

Featuring hot new imprinting options, design elements, inks, and overall elevated artistic branding, Bandanna Promotions and Pet Swag-Wag from Caro-Line are ready to help your clients pack a springtime punch for a fresh approach to their promotional campaigns. “As our custom-designed, USA, imprinted branded bandannas become more of an artistic wearable promotion each year, our creative team loves to push the limits in taking the next leap in Imprintables fashion branding,” explains Scott Thackston, director of marketing and product development.

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