Festivals and Concerts
The concert industry lost a staggering $30 million dollars globally last year, according to Pollstar, but on the bright side, acts are gearing up for a summer return, and that reopens a huge market to promotional product needs. Many musicians are planning for their return to stages across the country, with acts like Justin Bieber, Alicia Keys, Guns N’ Roses and a large selection of big name country music stars having dates booked through the summer. The show must go on, so will the need for promo merch.
Obviously, a sold-out, in-person crowd with attendees gathering around the merch stand has been non-existent over the past year, so ensure attendees have a variety of desirable items at varying price points to choose among. Even different sized bandannas can provide that range. From a standard bandanna to a large 27” bandanna to an extra-large 35” Fashion-Danna wearable—which can create a unique alternative to a concert tee—concert-goers can find something to fit their style and accessory fashion needs.
Another opportunity includes the VIP package offered to fans willing to pay top dollar for exclusive merch, a meet and greet and backstage access among other perks. Include a trendy tie-dye cotton bandanna in a choice of 16 imported patterns as a limited-edition piece. The artist and tour name can be overprinted on the dyed 22” square cloth in a variety of ways, including the step-and-repeat rotary method that ensures the imprint is visible no matter how it’s folded and worn. For even more visibility, have the performers wear the exclusive piece for at least a few songs. A Bandanna Promotions customer for more than three decades, Willie Nelson wore his branded bandanna in countless performances.
Local and national festivals will make a return, too, with many large events postponed until late-summer. Both Bonnaroo and Summerfest are scheduled to kick off Sept. 2. Though mask mandates and social distancing may still be in effect depending on local regulations, small, local events—like town fairs, community festivals and biker rallies—are expected to return sooner, allowing brands to interact with potential customers once again. At bike shows, a Hav-A-Danna with 8” ties is worn under a helmet, so it will be a highly desired giveaway with its diverse 23 colors and patterns available.
Don’t forget that even postponed and cancelled events still present branding opportunities. Large music festivals, like Coachella, which has been pushed back multiple times since April 2020, now boasts its online store on its homepage instead of advertising an upcoming event. So revered events have the option to continue to sell products to give usual attendees a sense of still being there even when they can’t, but that could also include local festivals that promote hometown pride or nonprofit events where the proceeds benefit causes dear to buyers’ hearts.
“Outdoor concerts, festivals, runs and marathons are big markets for us,” Pam Scott, national sales director at Bandanna Promotions by Caro-Line, said. “Bandannas are such a great giveaway or merchandise item that can be utilized by attendees at a given festivity and beyond. We hope our customers can find ample ways to reunite our one size fits all promotional bandannas with summer promotions this year.”