Patriotism Lasts Year-Round
Even if a company’s marketing dollars haven’t returned just yet, keep in mind that patriotism is a year-round celebration. With President’s Day and Memorial Day in the rearview mirror, Flag Day and honoring our veterans are still on the horizon, Election Day primaries are ongoing, and the general election and Veterans Day are approaching this fall, so there are so many ways to show American pride year-round. So, if now isn’t the right time for your client, try again or use it as an opportunity to find some new clients prior to the next patriotic holiday or election.
Another great promotional idea to consider is creating a bandanna that isn’t tied to one event, but could be used for any red, white and blue festivity in the future. With so many patriotic causes, there will be ample opportunities for the client to use the versatile themed product to make a big impact. After all, a standard bandanna boasts an 18” square imprint area—much larger than most promo items, so businesses can be ready to make that impression at a moment’s notice.
Push to Buy American
The desire for American-made products is nothing new, but the push may be getting stronger. The federal government has mandated its agencies to give preference to purchasing American-made products for almost a century, but more recently, private companies’ desire to represent their brands with USA-made promotional products has increased, so your clients may insist you only pitch them products both created and imprinted in the United States. While an item could be just imprinted or assembled stateside, a process that starts and ends within the U.S. borders may be a higher hurdle to clear. However, Bandanna Promotions’ product line boasts an array of wearables that are made and imprinted within its owned and operated facilities in the Carolinas, so finding those products doesn’t have to be difficult.
Even if clients aren’t asking for American-made items exclusively, they may be interested in the benefits that are the result of U.S. production. First of all, there is the economic benefit to using American labor to create the product (Bandanna Promotions by Caro-Line has over 50 employees for its promotional side of the company—three-quarters of whom are skilled laborers). Secondly, there’s the environmental factor by not having to import product from overseas. As an added bonus, that means the product is never out of stock at Bandanna Promotions and will arrive to the customer sooner since it’s only shipping domestically. Finally, there’s just a general pride to be able to say a product is made in America—and it also stays true to the theme with a USA creation boasting American patriotism.
“As a company that has 75 years of American history, we take pride in creating patriotic bandannas,” Scott said. “While we value each and every bandanna we make, our USA-themed ones are extra special because they promote our country in both their construction and appearance. We hope your clients will take as much pride in them as we do this Fourth of July and throughout the year.”