Adopt a Four-Legged Friend
While the pandemic has hurt the economy overall, the pet market became a bright spot and a recession-proof area in the promotional products industry in 2020. As some parts of the country instituted a shelter-in-place order in March (and again through the year in hard-hit areas), residents were forced to quarantine with their households or, in some cases, by themselves. As people longed for social interaction, rescue animals benefited, with adoption rates skyrocketing. In fact, 20 percent of people Nielsen surveyed this summer admitted to adopting at least one dog or cat since the pandemic began—about a 5 percent increase over the same timeframe last year, according to USA Today.
Pet bandannas become a great resource for rescues and shelters since the product can promote the business and encourage others to add furry friends to their families. Also, pet bandannas adorned with phrases like “Adopt Me!” can catch the eyes of passers-by as foster parents or shelter volunteers take canines looking for a forever home on neighborhood strolls.
Additionally, dog supplies, obedience training, vet visits and more related expenses have skyrocketed. Nielsen also reported a 13 percent dog leash and 18 percent pet toy sales increase year-over-year during a 24-week period ending Aug. 15. So, it’s easy to see that pet bandannas will be a coveted option for pet pharmaceutical companies, pet stores, groomers, veterinarians and dog walking companies to meet the consumer demand for all types of pet products.